By the Pound

A semester-long branding project for my Visual Communications II class in the GradComD program at Pratt Institute.

Creative Brief:
Select a local New York City business and rebrand it. 
Business Strategy:
Eco-Green Market is a local corner store in Brooklyn whose brand lacks a clear vision. It’s a mix between a bodega, deli, and corner market, with neighborhood competition for each store-type in the surrounding blocks. To help this local addition survive, I strategized a business idea and new identity system to make this deli the one-stop-shop for natural deli meats, sandwiches, and locally-roasted coffee. All of which, customers can purchase by the pound.
**Note: Animal and coffee bean icons are attributed to Karen Henderson, Alessandro Suraci, Matt Steele, Adam Zubin, Nandini Gupta, and Stephen Matthews via the Noun Project.
Exterior facade.

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