Metropolitan Waterfront Alliance

The Metropolitan Waterfront Alliance, a collective of over 900 organizations dedicated to improving and maintaining the NY/NJ waterfront, approached the Pratt Graduate Communications Design program with the task of rebuilding their brand. In collaboration with Annie Sexton, this was our proposal, which includes different examples of brand language applications.

Brand merchandise. 
Subway poster 1.
Subway poster 2.
Subway poster 3. 

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