“Let thy food be thy medicine and thy medicine be thy food.”
Envisioned to function similar to a calorie/macronutrient tracker, Mood Foods correlates food intake to mental health and visualizes micronutrient consumption in terms of Recommended Daily Intake (RDI) levels as determined by a RDI calculator provided by the Food & Drug Administration (FDA).
Capitalizing on the organic, natural characteristic of whole foods and the sustainability movement, hand drawn typography and illustrations were incorporated into the application to make this tool more approachable for personalizing the data-driven process of tracking food. Similarly, deep vibrant colors were used to present this information to further encourage usability and embody “health”.
“Thirty years of nutritional advice have left us fatter, sicker, and more poorly nourished. Which is why we find ourselves in the predicament we do: in need of a whole new way to think about eating.”
MyFitnessPal // iOS Sign Up Flow Redesign
VentureBeat // CMO Council Promo Video
MyFitnessPal // Google Play Store Optimization
MyFitnessPal // Triggered Rewards Concept
Metropolitan Waterfront Alliance
Helpshift // Pitch Deck
By the Pound
Helpshift // Brand Guidelines
Square One Creativity Cards