Select a local New York City business and rebrand it.
Eco-Green Market is a local corner store in Brooklyn whose brand lacks a clear vision. It’s a mix between a bodega, deli, and corner market, with neighborhood competition for each store-type in the surrounding blocks. To help this local addition survive, I strategized a business idea and new identity system to make this deli the one-stop-shop for natural deli meats, sandwiches, and locally-roasted coffee. All of which, customers can purchase by the pound.